Me, as an investor

In the framework of the WINGATE project, Women/Business/Angels Association has organized a forum on the evening on 29 June 2021 around the theme of “Me as an investor”, with the support of the EEA and Norway Grants Fund for Regional Cooperation. The goal was to show the aspects and details of business angeldom, to introduce newcomers – both entrepreneurs and potential investors - to the domain and to elaborate a bit on the tricks and treats of being an angel.

While Barbara Verő, WBA Club Director opened the forum live from the TRIP ship in Budapest, speakers also joined us via Zoom from all parts of Europe.  

First, Eszter Szabó, President of WBA spoke about WBA’s mission and goals, then Renata Anna Jaksa introduced the WINGATE project, this international collaboration aimed at supporting, training and connecting women entrepreneurs and business angels. Trine Skymoen, Ambassador of Norway reminded us about the place of women – which is “at the helm, in the office, in the lab, in space and so forth” and urged business and society to “play football without benching half of the team – the women”. She urged women to dare to take the lead, dare to step out of the shadow and make their own initiatives.

Then Amparo de San José Riestra, CEO of the prominent Spanish IESE’s Business Angel Network and Board Member of EBAN urged angels and angel networks across Europe to share knowledge and collaborate with each other. Closing the first part of the programme, Ivar Siimar from the Estonian Business Angels Network emphasized the importance of syndicated angel investments – which allows to “combine your knowledge and expertise with other investors” and to learn by doing while risking only a limited amount of funds.

The next panel discussion, moderated by Imre Hild, WBA Training Director, offered a complex view of the dilemmas of angel investing. Participants were: Júlia Sohajda (Vespucci Partners), Bea Bedő (Impact Hub), Zoltán Kovács. The qualified investors pointed out the role of angels – “be part of the team but not the boss”, and the need for openness and curiosity – “it is not the who-knows-best, but the how-can-we-learn”.

The forum was concluded with a lovely networking opportunity on board above the Danube.

// The Wingate project benefits from a € 1,824,320 grant from Iceland, Liechtenstein and Norway through the EEA and Norway Grants Fund for Regional Cooperation.


Survey: Mainly the understanding of finances, courage and business relationships are most needed to multiply the number of women entrepreneurs in Hungary

In an international research program Hungarian women were also asked about the recipe for successful entrepreneurship

26 May 2021 - The number of enterprises with only female proprietorship has increased in Hungary in the last 10 years, but they still represent only about 14% of the total domestic company portfolio. Spearheaded by the Hungarian SKC-Consulting Kft. the WINGATE international business stimulation program, implemented from a nearly HUF 660 million budget, was launched with the aim of supporting beginner and more experienced women entrepreneurs through knowledge transfer, training and networking opportunities. The WINGATE project covering four other European countries in addition to Hungary, as a first step examined in an international survey what women entrepreneurs really need to succeed.

The success of women entrepreneurs is a key issue for the performance of the entire global economy, as it is estimated that ensuring gender equality in business could contribute a surplus of about $12 thousand billion to the global GDP by 2025. There are currently more than 500 joint ventures in Hungary with an annual turnover of over HUF 1 billion, that have women owners and authorized signatories. Despite the fact that the number of these companies has almost doubled compared to the number a year earlier (300), the share of businesses with only female proprietorship in the category of enterprises with a turnover of over HUF 1 billion still represents only 6%.

The goal of the WINGATE project was to promote the start-up of new businesses led by women and the development of existing ones in Norway, Moldova, Serbia and Romania, besides Hungary. In addition to start-ups or more experienced entrepreneurs, the program also targets women who are currently employed or inactive and who are still considering starting their own business. Through the European Economic Area (EEA) and the Norwegian Regional Cooperation Fund, the business incentive project is being implemented from EUR 1,824,320 (approx. HUF 660 million), of which nearly 40% is spent in Hungary. WINGATE is dedicated to support women entrepreneurs with a wide range of educational materials, trainings, networking and community-building events that can be put into practice.

It is very difficult to take the first step – knowledge on business and relationships are also much needed

WINGATE used a questionnaire in the countries concerned to assess which skills and business knowledge women entrepreneurs needed the most. More than half of the nearly 1,500 respondents were Hungarian, about 90% had a tertiary education and were fluent in English, and there was a roughly equal proportion of respondents who were already entrepreneurs and those who were just planning to start a business. The majority of women surveyed are between the ages of 26 and 40, and more than 40% still work in business, sales, marketing or commerce, however, they are still lacking the specific knowledge to run a successful business. As the next step the program will consist of various trainings to be developed available free of charge. Those interested can expect to benefit from business and management content primarily, but they will also be able to apply for skills development trainings.

“The result of the survey revealed that women envisioning their future as entrepreneurs want to develop both social skills and specific professional knowledge. They all consider thinking out of the box, the right level of self-confidence and courage to be important regarding entrepreneurial success, and above all they value financial and management expertise. It also turned out that one of the biggest barriers to starting a business is considered to be the regulatory environment and the constantly changing market conditions. In addition to administrative issues, the first steps also create uncertainty: how to turn a good idea or product into a sound business plan, and how would it be attractive to an investor? On the other hand, almost 60% of the respondents considered it important to emphasize that they would need a much more effective networking to succeed; and based on the answers, personal competencies need to be developed the most, including communication, clear and compelling speech, conflict management and negotiation techniques. What the latter have in common is that these areas were typically less addressed at school - and still are today.” concludes PUSKÁS Ágnes WINGATE project manager.

Women angel investors are a huge untapped resource

As for some respondents starting a business is no longer a challenge, but business development is, they need a completely different type of knowledge to move on. The survey found that high-level project management skills, confident budgeting, developing an effective PR and marketing strategy, successfully engaging investors, and knowledge of more advanced business models (franchises, joint ventures) are the key issues for business expansion. Business angels also have an unavoidable role in business development: investors who in addition to their experience embrace new ideas from their own capital and provide market entrants the necessary help to reach business success through their business network. There are very few female angel investors in Hungary, consequently the WINGATE project intends to fill in this gap.

“It shall give a very serious boost to the region’s economic growth if women also acquire the skills needed to become an investor and become competitive in this area as well. A number of promising new businesses can be created this way that can achieve considerable success even when entering the international markets. From this point of view, it is indeed particularly positive news that in our survey almost a third of those interested in “angel career” were Hungarian, although more than 60% of them are not even entrepreneurs yet. According to the survey, the Hungarian ladies wish to become angel investors - our goal, however, is to make this wish come true” – concludes PUSKÁS Ágnes.

***

About the WINGATE project

The members of the consortium for the WINGATE project in Hungary that are SKC-Consulting Kft. and Women/Business/Angels Association won a tender from the EEA and the Norway Grants Fund for Regional Cooperation in the amount of EUR 1,824,320. Other partners are the Serbian Venture Network (SEVEN), the Romanian National Association of Entrepreneurs (ANAA) and the Norwegian Kvinner i Business (KIB). Their goal is to create a green, competitive and accepting environment for entrepreneurs in Central and Eastern Europe. The WINGATE project is designed for this purpose to support women entrepreneurs in the region. The website of the project is in English, but the surveys, events, study materials and trainings will also be available in Hungarian.

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Romanian excellence of women entrepreneurs recognized at the "WOMEN GALA IN ECONONY" Bucharest, May 19, 2021

The Women in Economy Gala wich took place in Bucharest on May 19, awarded the romanian excellence of the business women at national level, who performed in a year in which we marked the darkest period in the world in the last decade. The National Association of Entrepreneurs, as organizer, together with the National Confederation for Female Entrepreneurship CONAF marked the return to normal, after a difficult pandemic period.

With a tradition in the Romanian entrepreneurial environment, the Gala brought together famous personalities from the political and economic environment: First Woman President of the Senate, Anca Dragu, President of the Chamber of Deputies, Ludovic Orban, Minister of Labor and Social Justice, Raluca Turcan, Minister of Health, Ioana Mihaela , Her Excellency Mrs. Ambassador of Estonia in Bucharest, Ingrid Krassel Vinciguerra together with personalities from academic field, non-profit organizations, national and multinational companies, nationally and internationally renowned entrepreneurs, representatives of the local and national press.

20 business women, brave women from Romania, story entrepreneurs who found themselves involved and committed and who showed courage and unity, received awards of excellence in various fields in which they performed during 2020.

The first woman President of the Senate, Anca Dragu, welcomed the progress made by Romania in terms of equal opportunities and the role that women have in Romanian society. She assured that it will facilitate the way of women towards entrepreneurship and implicitly towards economic prosperity. In his turn, the president of the Chamber of Deputies, Ludovic Orban, reminded of the performances and achievements of the ladies and encouraged them to become models for young women who want to build a successful career.

Estonia is a model of good practice in terms of gender balance. Her Excellency, the Estonian Ambassador to Bucharest, Ingrid Krasel Vinciguerra, urged the ladies "to believe in them, in the power to change mentalities, taboos and follow their dreams." Only in this way, she said, " we can show the whole world who and what we are."

You can watch the event on Wingate project Facebook page:

https://www.facebook.com/wingateproject/videos/504999333957606

 


Program recommendation - Event of Belgrade Venture Forum

Make no mistake BgVF2021 will be a treat. BgVF will be held online from 14-18. of June.
Save the date now! https://www.belgradeventureforum.org/registration/

Attending Belgrade Venture Forum is virtually the best way to keep up to date with the latest ideas, innovations, business models, and technologies, as well as industries they are rearranging.  On Belgrade Venture Forum, for the first time online and for the first time truly globally, the East will meet the West, virtually in Belgrade, Serbia.

Save your seat now and join our constantly growing community of more than 1000 startups, 400 investors, and more than 5000 participants. Sign up here: https://www.belgradeventureforum.org/registration/


Over 2 million jobs available in the EU

More than 2 million jobs are vacant in the European Union, according to EURES data - the European cooperation network for employment services, designed to facilitate the free movement of workers. Although there is a demand for workforce, just over 800,000 applications were submitted in April, according to the same data, which indicates a surplus of jobs during this period.

Most vacancies are available in countries such as Germany - over 628,000, France - over 600,000 and Belgium, about 200,000 jobs.

In terms of professions, the most looked up after are those that have direct interaction with people, especially in-store salespeople, sales agents and sales and marketing leaders.

The same statistics at EU level indicate that most job applications are from micro-enterprises (<10 employees), followed by small enterprises and far away from them are the large enterprises. If we take into consideration the studies, the most requested level of education is the high school or equivalent for the jobs mentioned above.

However, most applicants are people with a higher level of education, from countries such as France, Greece and Italy, with mostly technical and engineering training.

The SARS-COV2 pandemic had a major impact on the labor market and forced employers to rethink their recruitment and selection processes. The activity has suddenly moved into the online environment in a very large proportion, the importance of soft skills (creativity, empathy, emotional intelligence, stress management) has increased, and employers are starting to pay more attention to artificial intelligence. This is the reason why more and more companies are currently looking for people willing to interact directly, but the reluctance of those looking for a job is also increased. This is indicated by the surplus of labor at EU level in April 2021, which is almost three times higher than the demand for labor.


Constant changes

Anyone who gives his head to a business is aware that he has to face constant challenges, as the market is proving to be saturated in quite a few professions and disciplines. Professional development cannot be neglected, which can bring a serious advantage to those who consciously pay attention to it and sacrifice time and energy for it.

In recent times, however, it is not enough to endure the daily trials, the epidemic puts the female entrepreneurs under multiple ordeals:

- As entrepreneurs and employers, they have to deal with the restrictions associated with epidemiological measures and the accompanying economic effects, and at the same time they have to fulfill the tasks assigned to them as women and mothers, including learning with children, dealing with small children and household.

It is very difficult to manage these things with the same enthusiasm and energy from day to day.

Where possible, many are open to the online world – as many research finds.  Some are forced to act this way if they want to keep up with the world and does not want to pull the blinds down immediately.

Flexibility - adaptability - creativity - openness

Essential skills in today's world in order to keep a business afloat (which often provides the livelihood for families).

Difficulty or challenge?!

It depends… a coin always has two sides. However, we can definitely say , that the development, the desire to study are key factors to be succesfull in the world of work,to take the difficulties as  challenges and use them for our advatages - and stand as a woman, as a mother upheld duffciently in our family.

Selfless support ?!

Perhaps the Wingate project * was launched at the best possible time (both economically and otherwise) to create an e-knowledge base for its target entrepreneurs (and business angel investors) with training courses to support personality development and to develop professional competencies. During the project trainings, courses, events will be available for FREE for interested entrepreneurs.

By subscribing to the Wingate Magazine, this group can be enriched with up-to-date information - also by following our Facebook page and our LinkedIN group, ladies with entrepenural spirit can also find a series of useful information about the enterpenural world.

* The project benefits from a € 1,824,320 grant from Iceland, Liechtenstein and  Norway through the EEA and Norway Grants Fund for Regional Cooperation.

 


Yes, You can start a business in difficult times!

Article by Lotte Frost, Norway

The Covid-19 pandemic has affected us all in many different ways, both regarding our work life and our personal life. We have shared learnings, we have been digitalized, we spend more time together with our families, we miss interaction with other people, we have started a sustainability journey etc. The list of what is transformed the last year is long and we are affected in different ways. Regarding business we see that green businesses is evolving and growing, new ideas are evoked while traditional companies that can´t cope with the system change are finding it hard to adjust and change.

How does the crises affect female entrepreneurs?

According to a newly published study from Kilden Kjønnsforskning[1] (gender research) in Norway, female entrepreneurs are struggling more during the crises than men, especially in three areas:

1. Female entrepreneurs dominate the businesses regarding closeness to clients; health, social work, travelling etc.
2. Uneven share of care responsibility regarding home-school and home-kindergarten
3. Women do not take enough advantage of the different schemes and tools offered by the government

The ability to readjust and claim your rights will vary between women, this is general learning of the pandemic crisis so far. The findings are supported in the Nordic innovation study[2], where the impact of the crises is highest in the businesses where there’s a higher share of female entrepreneurs:

Is this a time for establishing a new business?

Yes it is! If You have a good idea, if You have the guts, if the market wants it; it’s always time for establishing Your own business. And sometimes a crisis is a redemptive success factor. Cecilie Hoxmark, a member of the Women In business network in Norway, is one of the women who made a giant decision in the middle of the pandemic. She chose to leave a well-paid, secure job in order to give fully attention to an issue of great importance for her; involuntarily childless. By putting a very vulnerable and taboo topic on the agenda, she’s expiring huge attention and success. She has within a few months published a book, she has a podcast interviewing well known people and these days she’s launching her own YouTube channel.

So all you female entrepreneurs; follow your heart and launch your idea.
And If You need help, talk to us in the Wingate project, we’re here to help. Good luck!

 

[1]https://kjonnsforskning.no/sites/default/files/notat_bufdir_likestillingskonsekvenser_av_koronapandemien_arbeidsliv_og_okonomi.pdf

[2] http://www.diva-portal.org/smash/get/diva2:1438362/FULLTEXT02.pdf


Social Skills a Key to Business Success

Whether you run a small, medium company or you want to open a business in order to be successful, you must consider on the one hand the social skills, the so-called soft skills and, obviously, the skills that require work experience - the hard skills.

Soft skills are social skills based on emotional and social intelligence, while hard skills are those that can be quantified with the educational level of each and the work experience.

Following a WINGATE analysis based on the responses received from 1400 women in Romania, Serbia, Hungary, the Republic of Moldova and Norway, it emerged the importance of soft skills that women must have to open a business: public speaking, negotiation technique, conflict management and last but not least increased emotional intelligence. These features have been found to allow women to adapt more easily in the business environment, to have a positive attitude and to perform. Social skills are skills that have a great involvement in running a business on their own, they are combined with hard skills so as to achieve success in business.

Most of the interviewed ladies say that they value emotional intelligence more than a structured management plan, because soft skills mean integrating in the market and in the segment where you work, motivating and "selling" your business so as to create value. The ability to communicate effectively in business is an essential element to manage a successful business. Managerial communication is a function of management that makes known the result of managerial decisions and establishes a climate of understanding between those who transmit information and those who receive it.

The ability to resolve dysfunctions, the responsibility to allocate resources and the ability to negotiate are key competencies of a successful entrepreneur.

All these skills and abilities can be acquired through education or experience. Project management skills will help you lead your own team effectively to achieve your goals.

// The original article was published in Romanian. If you would like to read in this language, click please click here!


How did our research develop? - We present the results of our research!

Our comprehensive, representative research has brought exciting data and information!
Let's just look at the details!

SURVEY ON TRAINING AND DEVELOPMENT NEEDS OFWOMEN ENTERPRISES AND BUSINESS ANGELS

Executive summary
This document has been prepared in the framework of the WINGATE project (Project nr. 2018-1-0824), as part of WP3: Needs Assessment. The main goal is to better define the target group and identify their needs in terms of training for the role as women entrepreneurs and business angels.

The WINGATE Project benefits €1,824,320 grant from Iceland, Liechtenstein and Norway through the EEA and Norway Grants for Regional Cooperation. Countries involved: Hungary, Romania, Moldova, Serbia and Norway, with partners representing SKC-Consulting (Hungary), Serbian Venture Network (Serbia),
Women/Business/Angels Association (Hungary), Kvinner i Business (Norway), National Association of Entrepreneurs ANAA, (Romania and Republic Moldova).

The main objective of our Wingate project is to increase competitiveness of women enterprises through creating an online platform - an innovative learning center that will provide opportunities through courses, information and thematic events dedicated to women's businesses, assisting them in improving their market presence both locally and internationally. The aim of the work package „Needs assessment” (WP3) was to engage the target group in a survey and interactive focus groups, in order to clearly identify what type of training and content in the training curricula should be developed in the next phase of Wingate Project based upon the needs and necessities of our target groups.

Based on the answers of an online questionnaire, accumulated to 1447 survey responses in the Project partners’ five countries. By using statistics and calibration we have clearly identified the following:

Average profile of women wanting to become entrepreneur or already working as entrepreneur
• Two age groups (26-40, 41–55) account for 86% of target group
• High education is a dominant characteristic (90% of target group)
• Equal representation of employees (Wants to be entrepreneur) and established entrepreneurs (Wants to grow business)
• English language is at an appropriate level

Although the answers showed some differences and country-specific needs, overall analysis showed the common interest and requirements of the countries involved. This will define the path to develop common training materials to be accessible on the Wingate Platform, which will be developed within the project. The country specific issue will be addressed through additional focus of Partners within the country in order to achieve best results.

  • For Norway, a special emphasis could be given to discuss banking and credit rules and administration.
  • For Serbia, it is advisable to have a training element on a general overview of taxing regulation and how to find the best help in tax accounting and optimization.
  • For Moldova, training may emphasize the role of business networking as it may take too much time and effort to enforce contracts, therefore stabile and reliable partners are appreciated.
  • For Hungary, the contractual agreements between entrepreneurs and investors must highlight tools to protect minority investors.
  • For Romania, training definitively should include how to start a business step by step and what the administrational requirements are.

Regarding the identified skills, the responses outlined some essential soft and hard skills’ training needs, which is required both when starting a business or growing an existing business Regarding the identified skills, the responses outlined some essential soft- and hard skills’ training needs either when starting a business or for the one already running with the aim of growing. Soft skills are not often found in the curriculum of a school or college.

According to the answers in the open questions section in the questionnaire and reinforced during focus group meetings, we plan to provide our modular training courses in a way to form a complete set of entrepreneurial skillset and knowledge like an „Entrepreneurial Academy”, accessible through the Wingate Platform. A program containing elements and modules from the decision to write a business plan to financial and evaluation tools in the first 3 years of activity. This model can also be developed as a coagulated solution both for soft and hard skills, all with the purpose of delivering something new on the training market and easy to use and learn from.
Regarding the methodology of delivery of training there has been equal split among respondents who voted for online and offline courses, with nearly half opted (what does opted mean) additionally for handbooks. This is somewhat in line with our previous findings that people are looking for interactive ways of learning. On numerous occasions though, the respondents indicated all three options, showing rather strong willingness to learn (online course, or an offline option, real-life training or a handbook). Our recommendation for the training curricula developed through this project – to develop learning paths consisted of training modules that can be mixed, in order to allow participants to follow a certain path (become entrepreneur, grow/expand existing business, become business angel) or selectively choose certain skill they need at the moment. The list below – as proposed – relies strongly on the number of answers and on the categories we defined.

Proposed Soft skills training curricula:
1) Conflicts’ Management
2) Communication
3) Public Speaking
4) Change Management
5) Time Management
6) Emotional Intelligence
7) Negotiation – technics and tactics

Proposed Hard skills training curricula:
Starting the business from beginning
1) How to find business idea
2) Validation of business idea and entrepreneurial strength
3) Business model development
4) Business plan development
5) How to finance your business
6) How to open business (administration, legislation, ...)
7) What to do in first 100 days of business

How to grow/expand current business:
1) How to find business idea
2) Financial modelling and analysis
3) Project Management
4) Budgeting
5) Networking and networking technics
6) PR and Marketing strategies
7) Investor readiness training
8) Expanding to regional market
9) Advanced business models (subsidiaries, joint ventures, franchising, etc.)

Proposed Business Angels training curricula:
1) Business Angels ecosystem introduction
2) How to become Business Angel
3) Founding a Business Angel club
4) Investments and Legislation
5) How to perform due diligence and business valuation
6) How to structure a term sheet and contracts
7) Exit strategies

The listed above – once developed into trainings – would help any woman - entrepreneur and/or dreaming to become one – to make correct and informed decisions and personal and professional development and growth, as well as any aspiring business angel to support entrepreneur ecosystem.
We would also like to add a short list of particular needs, that were highlighted by the participants, and which we think should be taken into consideration in developing additional training components or modules to the main courses:

1) A set of tools or tips on how to overcome legislation issues - maybe some recommendation of specialists according to different subjects
2) Crowdfunding skills
3) HR courses
4) Business profiling
5) Business optimization
6) The management of emotions
7) Communication for Business – lobby, persuasion techniques.

The answers were relevant for some countries and not sufficient for others. Nevertheless, given the fact that we have regarded the overall need – we are confident we have proposed the most efficient and topnotch curricula.


Gender equity – major impact on GDP in the future

Gender equality has strong, positive impacts on Gross Domestic Product (GDP) per capital which grow sover time.

By 2050, improving gender equality would lead to an increase in European Union (GDP) per capital by 6.1 to 9.6%, which amounts to €1.95 to €3.15 trillion.

Compared with labour market and education policies, gender equality policies have a strong impact on GDP. For example, a recent study showed that improvements in educational attainment across EU Member States would lead to a 2.2% increase in EU GDP in 2050.

 

The estimated GDP impacts of increased gender equality vary considerably across Member States, depending on the present level of achievement of gender equality.

Countries with more room to improve gender equality have much to gain. On average, improved gender equality in these countries is expected to lead to an increase in GDP of about 12% by 2050.

The best performing countries in the area of gender equality have already achieved good levels of gender equality and therefore already enjoy some of the associated economic benefits. However, further improvements in gender equality can generate additional economic gains even in these Member States, often reaching around 4% of GDP.

Overall, improved gender equality could boost the long-term competitiveness of the EU economy.

Wingate means more than a project, it means a community!

In 2021 we want to promote as much as possible the female entrepreneurship, to develop a platform with all the functionalities and to launch it on the market from all the partner countries.

Join us and participate in programs which attracts business angels, investors and women entrepreneurs who know that this is the way to success!

#EEANorwayGrants #FundforRegionalCooperation