Dear Visitor!

Thank You for visiting

From 15th of February the survey is closed. Thank You for your contribution and in helping us collecting around 1.500 answers.

The WINGATE team has been analysed the data and hereby present You the executive summary of the research.

If You have any questions please contact us on!

The main objective of our Wingate project is to increase competitiveness of women enterprises through
creating an online platform – an innovative learning center that will provide opportunities through
courses, information and thematic events dedicated to women’s businesses, assisting them in improving
their market presence both locally and internationally. The aim of the work package „Needs assessment”
(WP3) was to engage the target group in a survey and interactive focus groups, in order to clearly identify
what type of training and content in the training curricula should be developed in the next phase of
Wingate Project based upon the needs and necessities of our target groups.
Based on the answers of an online questionnaire, accumulated to 1447 survey responses in the Project
partners’ five countries. By using statistics and calibration we have clearly identified the following:

Average profile of women wanting to become entrepreneur or already working as entrepreneur:

– Two age groups (26-40, 41–55) account for 86% of target group
– High education is a dominant characteristic (90% of target group)
– Equal representation of employees (Wants to be entrepreneur) and established
entrepreneurs (Wants to grow business)
– English language is at an appropriate level

Although the answers showed some differences and country-specific needs, overall analysis showed the
common interest and requirements of the countries involved. This will define the path to develop
common training materials to be accessible on the Wingate Platform, which will be developed within the
project. The country specific issue will be addressed through additional focus of Partners within the
country in order to achieve best results.
For Norway, a special emphasis could be given to discuss banking and credit rules and
For Serbia, it is advisable to have a training element on a general overview of taxing regulation
and how to find the best help in tax accounting and optimization.
For Moldova, training may emphasize the role of business networking as it may take too much
time and effort to enforce contracts, therefore stabile and reliable partners are appreciated.
For Hungary, the contractual agreements between entrepreneurs and investors must highlight
tools to protect minority investors.
For Romania, training definitively should include how to start a business step by step and what
the administrational requirements are.

Regarding the identified skills, the responses outlined some essential soft and hard skills’ training needs,
which is required both when starting a business or growing an existing business Regarding the identified
skills, the responses outlined some essential soft- and hard skills’ training needs either when starting a
business or for the one already running with the aim of growing. Soft skills are not often found in the
curriculum of a school or college.

According to the answers in the open questions section in the questionnaire and reinforced during focus
group meetings, we plan to provide our modular training courses in a way to form a complete set of
entrepreneurial skillset and knowledge like an „Entrepreneurial Academy”, accessible through the
Wingate Platform. A program containing elements and modules from the decision to write a business plan
to financial and evaluation tools in the first 3 years of activity. This model can also be developed as a
coagulated solution both for soft and hard skills, all with the purpose of delivering something new on the
training market and easy to use and learn from.

Regarding the methodology of delivery of training there has been equal split among respondents who
voted for online and offline courses, with nearly half opted (what does opted mean) additionally for
handbooks. This is somewhat in line with our previous findings that people are looking for interactive
ways of learning. On numerous occasions though, the respondents indicated all three options, showing
rather strong willingness to learn (online course, or an offline option, real-life training or a handbook).

Our recommendation for the training curricula developed through this project – to develop learning paths consisted of training modules that can be mixed, in order to allow participants to follow a certain path
(become entrepreneur, grow/expand existing business, become business angel) or selectively choose
certain skill they need at the moment.

The list below – as proposed – relies strongly on the number of answers and on the categories we defined.

Proposed Soft skills training curricula:
1) Conflicts’ Management
2) Communication
3) Public Speaking
4) Change Management
5) Time Management
6) Emotional Intelligence
7) Negotiation – technics and tactics

Proposed Hard skills training curricula:
Starting the business from beginning
1) How to find business idea
2) Validation of business idea and entrepreneurial strength
3) Business model development
WINGATE Project – Survey on training and development needs of women enterprises and business angels
4) Business plan development
5) How to finance your business
6) How to open business (administration, legislation, …)
7) What to do in first 100 days of business

How to grow/expand current business
1) How to find business idea
2) Financial modelling and analysis
3) Project Management
4) Budgeting
5) Networking and networking technics
6) PR and Marketing strategies
7) Investor readiness training
8) Expanding to regional market
9) Advanced business models (subsidiaries, joint ventures, franchising, etc.)

Proposed Business Angels training curricula:

1) Business Angels ecosystem introduction
2) How to become Business Angel
3) Founding a Business Angel club
4) Investments and Legislation
5) How to perform due diligence and business valuation
6) How to structure a term sheet and contracts
7) Exit strategies

The listed above – once developed into trainings – would help any woman – entrepreneur and/or
dreaming to become one – to make correct and informed decisions and personal and professional
development and growth, as well as any aspiring business angel to support entrepreneur ecosystem.

We would also like to add a short list of particular needs, that were highlighted by the participants, and
which we think should be taken into consideration in developing additional training components or
modules to the main courses:

1) A set of tools or tips on how to overcome legislation issues – maybe some recommendation
of specialists according to different subjects
2) Crowdfunding skills
3) HR courses
4) Business profiling
5) Business optimization
6) The management of emotions
7) Communication for Business – lobby, persuasion techniques.

The answers were relevant for some countries and not sufficient for others. Nevertheless, given the fact
that we have regarded the overall need – we are confident we have proposed the most efficient and topnotch curricula.

Take the survey

There is no “magic tablet” that can easily launch you from the closure of a booth and into the free world of entrepreneurship.

The truth is that the great success of business grows only from a tiny seed.

You are invited

If you are

  • an entrepreneur, interested in starting a business. You will find professional training materials in specific business related topics and you will be invited to participate in events to meet potential business angels and investors.
  • a business angel/investor or representative of a venture capital fund who is looking for potential innovative startups or interesting ideas. We’ll introduce many potential partners at our online platform and events to You.
  • leading M/SME and You are committed to improve Your skill set or planning to meet potential investors for Your company, please sign up and learn from our experts and participate in our business events.

Aim of the questionnaire

Our goal is to build a community that brings new business ideas on your way every day, where You may go against women’s business problems, from discrimination and pay gaps to corporate jobs.

This will be a place where You will find information on entrepreneurship, potential partners for Your company or find motivation to start Your own business.

Being able to specify the skills and knowledge most relevant to You, it will be the starting point to proceed towards our goal, i.e. „Increased innovation, competitiveness and business development for enterprises”. The survey will also contain relevant information about the business culture of the beneficiary states, which knowledge will be used as a tool to enhance our further steps, too.
Based on this information we shall develop our tailor made Training programme for You.

Thank you for answering the questions. They are meant to assess the needs of learning and training support for women entrepreneurs.

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Republic of Moldova